Our analytics approach
Explained simply

sylithiqora’s methodology is based on transparent, data-driven processes that prioritise accuracy and compliance for Australian clients. We source verified market data, emphasise clear reporting, and use proven evaluation frameworks that clarify advertising performance without bias. Every campaign assessment involves steps to ensure relevant metrics are tested, real-world context is included, and outcomes are never presented as guaranteed. As the market shifts, so do our methodologies. Clients always receive up-to-date evaluations based on the latest industry benchmarks, relevant regulations, and our team’s multi-sector experience. We aim to support your decisions with solid insight, not empty promises. All recommendations are custom to your campaign and reflect your unique goals. Results may vary, as no analysis can account for every external factor influencing advertising outcomes. Our commitment is to responsible analysis, client clarity, and ethical use of data every time.

Analytics team presenting campaign methodology

Meet our team

Experts in market analytics

Lead analyst Jessica Chen in office

Jessica Chen

Lead Analyst

Master of Applied Analytics University of Melbourne

Ad campaign analysis

DataPulse Consulting

Jessica has a decade of experience interpreting advertising data and ensuring analysis meets compliance standards.

Senior data specialist Matthew Turner at desk

Matthew Turner

Senior Data Specialist

Bachelor of Business Analytics University of Sydney

Data-driven evaluation

Insight Results

Matthew’s expertise includes campaign trends and building transparent reporting frameworks for clients.

Compliance advisor Amira Rahman in office

Amira Rahman

Compliance Advisor

Graduate Diploma in Compliance Monash University

Privacy and regulatory

AdReg Partners

Amira ensures every analytic meets privacy laws and advertising regulations, maintaining trust and accuracy.

Client engagement lead Liam Hayes at meeting

Liam Hayes

Client Engagement Lead

Bachelor of Communications RMIT University

Client services

Omega Digital

Liam guides clients through the process, from initial inquiries to clear, actionable reports and feedback.

How our evaluation process works

Each analysis is shaped by clear frameworks, real data, and a step-by-step review to keep your advertising on track.

1

Initial campaign consultation

We start by gathering context, your goals, and prior market activity. This ensures every analysis is relevant from the outset.

A dedicated analyst will connect with you to clarify objectives and hear any specific challenges.

2

Data collection and review

Our team sources campaign data, market statistics, and compliance inputs, filtering for accuracy and reliability.

Only verified sources and compliant methods are used; nothing is based on guesswork or incomplete information.

3

Performance analysis

Using transparent frameworks, we evaluate campaign success. We review engagement, reach, and response patterns.

Findings are discussed in context, highlighting strengths and opportunities for improvement.

4

Recommendation and feedback

Reporting is delivered clearly and tailored to your business needs. No empty jargon—just relevant insights.

We share actionable steps and remain open to questions or follow-up support.

How we compare

sylithiqora brings transparency, compliance, and tailored analytics to every evaluation.

Best fit

sylithiqora

Transparent market analytics

Consultation

Transparent methodology

Step-by-step explanation offered

Local compliance focus

Tailored to Australian law

Custom campaign reports

Goal-specific assessments always

Dedicated analyst support

Ongoing assistance included

Generic Media

Basic reporting only

Unavailable

Transparent methodology

Step-by-step explanation offered

Local compliance focus

Tailored to Australian law

Custom campaign reports

Goal-specific assessments always

Dedicated analyst support

Ongoing assistance included

MetricPlus

Inflexible reporting plans

Unavailable

Transparent methodology

Step-by-step explanation offered

Local compliance focus

Tailored to Australian law

Custom campaign reports

Goal-specific assessments always

Dedicated analyst support

Ongoing assistance included